Top 10 Free SEO Tools to Boost Your Business Growth for Free
Most asked question in digital world, SEO is not just about ranking higher on Google it’s about driving SEO success, boosting sales, and growing your business online. Luckily, you don’t need a big budget to get started or need to buy expensive tools. There are powerful free SEO tools that can help you optimize your site, track performance, and build a winning strategy.
1. Ahrefs Webmaster Tools
Powerful audits, backlinks, and site health reports perfect for small businesses aiming for SEO success without extra costs.
Best for: Backlink tracking & audits
Limited use but Powerful for startup Website with strong analytics.
2. SEMrush Free Plan
Peek into your competitors’ strategies and discover keywords that can skyrocket your SEO sales. Even with the free plan, SEMrush is a goldmine for keyword research and competitive analysis.
How to Use SEMrush Free Plan:
Sign Up Free – Create a free account on SEMrush.
Keyword Overview – Enter a keyword related to your business. You’ll see search volume, keyword difficulty, and related terms.
Competitor Research – Type in your competitor’s domain to reveal what keywords they rank for and where their traffic comes from.
Position Tracking – Add your own domain and track a few target keywords to monitor your rankings over time.
Site Audit – Run a limited free audit to find technical issues like broken links, missing meta tags, or slow-loading pages.
Best for: Competitor keyword analysis, keyword ideas, and site audits
3. Ubersuggest one of the most credible keyword research tool
Ubersuggest is a beginner-friendly SEO tool that helps you find keywords, analyze competitors, and get content ideas. It’s especially helpful for small businesses and bloggers who want quick wins.
How to Use Ubersuggest:
Go to Ubersuggest.
Enter a keyword (e.g., “digital marketing services” or “Shopify SEO”).
You’ll see:
Search Volume → how many people search that keyword monthly.
SEO Difficulty → how hard it is to rank.
CPC (Cost per Click) → useful if you plan paid ads.
Scroll down to see Keyword Ideas → related keywords you can target in blogs or landing pages.
Check the Content Ideas tab → shows you top articles already ranking for your keyword, along with their social shares and backlinks.
For competitor analysis, type in a competitor’s domain → you’ll see what keywords bring them traffic.
Example:
If you run a local bakery, type “best cakes in NewYork.” Ubersuggest might suggest keywords like “custom birthday cakes” or “online cake delivery”. You can then create blog posts or service pages around those terms to attract more local traffic.
Screaming Frog SEO Spider (Free Version)
Screaming Frog is one of the most powerful technical SEO tools. It works like a search engine crawler scanning your entire website to find issues that might hurt your SEO success. The free version lets you crawl up to 500 URLs, which is perfect for small to medium sites.
How to Use Screaming Frog (Free):
Download & Install → Go to Screaming Frog and install the free software.
Enter Your Domain → Type your website URL and hit “Start.”
Crawl Results → It scans all pages and lists important data like:
Broken links (404 errors)
Redirect chains & loops
Duplicate titles & meta descriptions
Missing H1/H2 tags
Page size & loading issues
Export Reports → Download the report in Excel/CSV and share it with your developer or SEO team to fix issues.
Re-Crawl → After fixing, run another crawl to confirm improvements.
Example:
If you run an eCommerce store, Screaming Frog might reveal hundreds of product pages missing meta descriptions. By fixing them, you improve your chances of ranking and driving more SEO sales.
5. MozBar / SEOquake
These are free browser extensions that let you do quick on-page SEO and competitor checks while browsing. They’re especially useful when you want instant insights without opening a full SEO tool.
How to Use MozBar:
Install the MozBar extension (Chrome).
Visit any page or Google search results.
See instant metrics like:
Page Authority (PA)
Domain Authority (DA)
Number of backlinks
On-page SEO elements (title, meta description, headers).
Compare your site’s authority with competitors in the SERPs.
How to Use SEOquake:
Install SEOquake extension (Chrome/Firefox).
Visit any webpage or run a Google search.
Get quick data like:
Keyword density of the page
Internal/external links
Meta tags & headers
SERP overlay (compare competitors right in search results).
Export reports for deeper analysis.
Example:
If you’re targeting the keyword “SEO for business growth”, MozBar can show the Domain Authority(Get a free Audit from Us) of the top-ranking sites. If most are DA 20–30, you have a good chance to compete. If they’re DA 80+, you may need to choose easier keywords.
Social media has become one of the most powerful tools for brand awareness. With AI social media marketing tools, companies can:
Find the best posting times.
Identify trending hashtags.
Track audience sentiment.
For a growing business that can’t afford a top advertising agency, these tools are a game-changer.
Need help growing your social media? Check out our digital marketing services.
6. Bing Webmaster Tools
While Google dominates search, Bing still powers millions of searches every day (including Yahoo and some voice assistants). Bing Webmaster Tools is like Google Search Console, but for Bing. Using it can give you extra visibility and traffic — especially useful for businesses targeting a wide audience.
How to Use Bing Webmaster Tools:
Sign Up → Go to Bing Webmaster Tools.
Add Your Site → You can import your website from Google Search Console for quick setup.
Submit a Sitemap → Upload your XML sitemap so Bing crawls and indexes your site properly.
Check Performance Reports → See impressions, clicks, and search queries where your site appears.
Fix SEO Issues → Use reports to spot crawl errors, malware alerts, or broken pages.
Keyword Research Tool → Discover keyword opportunities specific to Bing’s search audience.
Example:
If you run a local business, Bing may drive extra traffic from desktop and voice search users (like those using Microsoft Edge or Cortana). Optimizing for Bing can give you SEO sales from an audience your competitors might be ignoring.
The SMART Way to Use SEO Tools
Google Search Console is the Best Tool for your Website free audit it can even help you crawl on Search Engine. SEO can feel complicated, but it doesn’t have to be, SEO is a long term Success Ladder. Think of SEO tools like a doctor’s check-up for your website they don’t just show problems, they reveal opportunities for growth.
1. Check Your Website’s Health
Use tools like SEMrush, Ahrefs, or Ubersuggest. A quick scan highlights missing meta tags, slow speed, or broken links.
2. Find What People Search For
SEO tools reveal keywords your audience is typing into Google. Instead of guessing, you’ll know exactly what they want from “Shopify SEO setup” to “SEO for business growth.”
3. See What Competitors Are Doing
Competitor analysis shows you their winning keywords, backlinks, and content ideas. Use it to build something better and grab their rankings.
4. Fix & Improve Step by Step
Add clear page titles & meta descriptions
Speed up your site
Write content that answers customer questions
Small steps create long-term SEO success.
5. Track Your Progress
SEO is like fitness. One scan won’t change much, but tracking keywords, backlinks, and rankings over time builds real results.
How to Use Bing Webmaster Tools:
Sign Up → Go to Bing Webmaster Tools.
Add Your Site → You can import your website from Google Search Console for quick setup.
Submit a Sitemap → Upload your XML sitemap so Bing crawls and indexes your site properly.
Check Performance Reports → See impressions, clicks, and search queries where your site appears.
Fix SEO Issues → Use reports to spot crawl errors, malware alerts, or broken pages.
Keyword Research Tool → Discover keyword opportunities specific to Bing’s search audience.
Example:
If you run a local business, Bing may drive extra traffic from desktop and voice search users (like those using Microsoft Edge or Cortana). Optimizing for Bing can give you SEO sales from an audience your competitors might be ignoring.